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Smooth Go-Live with the CRM360 Solution and Lessons Learnt

Marcin TkaczykAfter over a month of the solution being live it is no doubt all went as planned, and with no major surprise. Even if we expected the new HANA solution to be faster, especially in the segmentation area, we can understand that terabytes of data can be hard get immediate response for any system. We improved it, however, by setting up the HANA db index (similar to outdated TREX solution), which reduced responses from minutes in some complex cases, to a matter of up to a few seconds for each of them. Combined with the data flexibility and extensibility of the tools that the business users have now, it is possible to execute marketing operations by one person in one day for much bigger data volume and with more complex algorithms comparing to days before the implementation when a few employees in a few weeks were preparing similar workload with much less sophisticated analyses or requirements possible.

Implementing New Loyalty/CRM Systems

Marcin TkaczykThe first SAP CRM operating fully on HANA database implementation in the region - delivery includes:
Implementing a core nationwide CRM/Loyalty system with multi-branded loyalty programme
Capture resulting customer loyalty data with CRM Segmentation and use it to understand and influence consumer behaviours - with the help of HANA BW.

SAP CRM Loyalty helps you support business processes in the area of loyalty programs management, including: memberships, loyalty points, processing of member activities as well as customer self-service in the CRM Web Channel.

SAP CRM Marketing allows you to accurately target your audiences and deliver personalized, relevant messages that your audience will find valuable. Segmentation depends on the planned marketing activity - you create target groups from a variety of different data sources by combining selection criteria obtained from InfoSet queries (any CRM data), BW queries, or business partner master data. Target groups may be attached directly to marketing campaigns or used as additional criteria for product proposals.

SAP Systems in the Cloud

Marcin TkaczykAfter installing SAP CRM in the Amazon Cloud and making it operational, we find this solution a perfect fit for the SAP SME market.

Why to choose the CRM on the Cloud Solution:
Low cost: SAP CRM RDS on the Cloud is significantly less expensive than traditional (on-premises) applications. It provides access to an SAP CRM application at an affordable price
Rapid implementation: the Integration phase is much shorter than with traditional projects
SAP CRM is always up-to-date: The whole version-upgrade problem disappears and customers benefit from new innovative features over time
Integration is guaranteed with an existing SAP ERP information system as well as the consistency of the data model with SAP ERP
Performance: monitored through different service levels
Information security and confidentiality
Scalability and service continuity.

Cloud solutions enable to set up and run...

Web UI for CRM

Marcin TkaczykCustom enhancements and building new pages within the SAP delivered Web UI framework results in a highly flexible, integrated workplace - provided that you do not breach the SAP MVC architectural concept. Access on the same screen not only to CRM transactions, but also developed Web Dynpro exchanging data with third party tools, and feeding this data back into CRM or ECC transactions. The use of SAP LORD interface - usually, but not only, for Quotations and Sales orders.

Web UI, primarily developed for SAP CRM frontend, uses a typical three-tier concept associated with MVC architecture: presentation layer (user frontend, usually generated '.htm' view), business layer (process logic, technically BOL and GenIL), and persistency layer (database access, APIs - not necessarily CRM specific). This results in a very flexible, universal platform that can be used to access, process and integrate data from any system - SAP or non-SAP, www public data, any of your internal systems (using for example a web service communication).

Google Shopping

Marcin TkaczykBecoming available in Australia we were happy to get the solution live for the first time with integrated SAP MDM and ECC backend data. The Customer Webshop is not on the SAP platform, yet it is integrated with the ECC backend to fetch product, pricing, and availability information. We enabled that information to be available for the Google Shopping new functionality in as fast as two weeks

Google Shopping - originally known as Froogle, Google Product Search - is an online shopping service provided by Google in a few countries that lists vendor products and is exchanging a number of product related data (prices, availability, nearest store locator). It can include a webshop integration.